VAN BERKUM

Van Berkum designs, installs and maintains sustainable climate and energy systems for SME companies from a business economics perspective.

'We are working on repositioning and rebranding, can Studio Moosse think about the visual expressions? We don't want obvious images; we are looking for individuality.' What followed was a process of focusing on core values and message and of sketching and fine-tuning. The result: a powerful series of images that visualize the company's offering and core values in an original way. After several brainstorming sessions, the core of the message became clearer, and the concept and sketch phase could start. This is how the 'Van Berkum tree' was created, one form from which all stories can be told. Just like the company itself, the 'Van Berkum tree' stands for sustainability and climate.